I think it’s good that fashion is no longer the center of the cultural universe one friend texted me while I was in Paris. It will make everyone work a little harder, he meant. Creativity is born from necessity, not infinite resources. And it’s true, the behemoth fashion conglomerates are feeling further and further removed from what what feels cool these days. Trendsetters are proudly wearing vintage. Or waiting for Phoebe Philo’s latest drop. So what is a billion dollar brand to do?
The biggest winners of the past month of Spring 2027 collections were able to communicate the life these clothes will live. Things that already felt old. Or spontaneously thrown together garments. An eclectic house party (Celine) or a party where everyone feels welcome (Chanel.) An ode to the skirt at Prada (I’m sure you already have a secondhand version of at least one of them?!)
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