David Beckham was everywhere during the 2026 FIFA Men’s World Cup.
Beckham attended dozens of games in several different cities. He did meet-and-greets, signed autographs, and took pictures with fans. If you watched even just one match on television, you would have seen Beckham starring in commercials for brands like Adidas, Bank of America, EA Sports, The Home Depot, Hugo Boss, Lay’s, Lenovo, McDonald’s, Ninja Kitchen, Pepsi, Stella Artois, and Verizon.
I could go on, but you get the point. With 100 million followers on social media and a unique history that bridges global football fans and the United States, commercial brands saw David Beckham as the perfect endorsement partner.
And now we know exactly how much he made. According to the latest financial filings from Beckham’s holding company, DRJB Holdings, the former footballer received approximately $51 million in personal dividends this year. In total, the report states DRJB Holdings generated $110.5 million in revenue over the last twelve months, resulting in a pre-tax profit of $65.7 million (+46% year over year).
Many of the endorsement deals that Beckham signed before the World Cup are also multi-year agreements, meaning revenues, profits, and dividends should remain elevated for at least the next year or two. But that’s not even the most interesting part of the report. Because of a deal he signed in 2022, Beckham actually received less than 50% of the dividends his company paid out this year.
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